Your Business Isn’t “Slow.” Your Funnel Is Empty.

Let’s clear something up:

Your business isn’t struggling because you aren’t talented.

It’s struggling because your brain is telling you a lie:

“People already know what I do.”

They don’t.

They’re busy.
They’re distracted.
They’re staring at TikTok.
They’re living in their own chaos.

And if you’re not actively putting your offer in front of them, you are basically an office building with a sign on the door… in the middle of nowhere… hoping someone magically walks in.

In this episode of Every Day’s a Trainwreck, Marley and Olivia Sammons (Closers.io) got into what actually makes sales and marketing work – without the fluff, without the jargon, and without pretending that “good vibes” are a strategy.

Online Businesses Fail for One Simple Reason: No Foot Traffic

Olivia said something so obvious it hurts:

A retail store gets foot traffic.

An online business does not.

A storefront has people walking by all day.
Your website? Sits there like a ghost town unless you drive people to it.

So if you’re treating your online business like it’s a cute shop in a mall, waiting for customers to wander in…

That’s why you’re “slow.”

Stop Assuming. Start Explaining.

Here’s the rule Olivia repeated in different ways:

Never assume anyone knows:

• who you are
• what you do
• why they need you
• how you help
• what the next step is

If you want consistent leads, you need to communicate like you’re talking to a stranger who has:

• no context
• no patience
• and 19 other tabs open

Marketing vs Advertising (This Is Where People Get It Wrong)

Olivia broke it down clean:

Advertising is the visual stuff:

• branding
• logos
• fonts
• colors
• “aesthetic”

Marketing is psychology:

• pain
• desire
• urgency
• trust
• the offer
• the message that makes someone say: “Wait – I need that.”

Pretty graphics without clear messaging is just… decoration.

And decoration does not convert.

“Bro Messaging” Wins Because It’s Clear

Marley called out something she noticed instantly about Closers.io:

The messaging is basically the same everywhere.

Not because they’re lazy because they’re disciplined.

They don’t reinvent the pitch every day based on vibes.

They repeat the pillars. Over and over.

Because repetition = comprehension.

And comprehension = sales.

Most business owners don’t lose leads because they’re not smart.
They lose leads because they’re unclear.

You Don’t Need More Content. You Need a Process.

Marley admitted she got revved up listening to the training because it’s structured:

• your funnel
• your follow-up
• your script
• your checklist
• your next step

Not “post more.”
Not “be consistent.”
Not “try harder.”

A real sequence.

Because sales is not a personality. It’s a system.

If You’re Slow in January, That’s Not “The Season.” That’s Your Strategy.

This part matters for service businesses.

Marley pointed out how most event planners expect January/February to be slow…

But Olivia’s framework highlights something bigger:

If you can run the right ads with the right message to the right person,
you can build a pipeline during “slow season.”

Slow season is only slow if you let it be.

What Actually Makes Ads Work

Olivia made a point that should be tattooed on every entrepreneur:

Running ads is not the flex.

Running ads with the right message is the flex.

If you don’t know:

• who you’re targeting
• what they want
• what problem you solve
• what the outcome is
• why you’re credible
• what to do next

…then you’re not “running ads.”

You’re donating money to the internet.

The Takeaway

If you want a business that doesn’t rely on luck, do this:

• Stop assuming people know you
• Make your offer painfully clear
• Separate “pretty” from “effective”
• Build a funnel that runs when you’re busy
• Use paid acquisition for consistency
• Follow up like it’s your job (because it is)

Stay Connected

Follow The Profit Goddess! for business real talk, and plenty of “did-that-just-happen” moments from Marley and the team:

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And of course, don’t forget the podcast: Every Day’s a Trainwreck.

P.S. Want more tips and tricks? Don’t miss our latest blog on Birkin Bags, TikTok Colleges and more...